written by family, employees, or people paid in some way by the business to write the review, without stating the personal connection or commercial relationship with that business.Reviews can mislead consumers if they are: When reviews can be misleading Reviews seem genuine when they’re not These may be more reliable than those that don’t. Some review platforms require proof of purchase. reviews written in similar language as other reviews for the same business or product.generic reviews without specific detail about the business or product.many reviews written from the same email or IP address.a spike in highly positive or negative reviews over a short period of time.There are some features or signs that can indicate a review is fake. Read more in the ACCC media release Removalist admits publishing false testimonials. Citymove was issued with an infringement notice and paid a $6600 penalty.
They changed them and then published them on its own review website. Citymove had copied testimonials from an unrelated review website. In 2011 we took action against removalist business Citymove for misleading online reviews.Ĭitymove admitted to making statements on its website that testimonials were genuine, when they were not.
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